How Simple Games and an Email List Can Help Your Brick-and-Mortar Business Make A Lot More Money—Fast!

If you’re a brick-and-mortar business owner with a fun vibe, this is for you. I’m going to tell you why it’s important, how to grow your email list, and what to do once you have the emails.

NOTE: this is also useful for any type of business that needs emails.

You’ve probably tried a few different ways to bring in more customers. But one of the most powerful tools you might be overlooking is email marketing. It’s incredibly effective, even though many business owners think it’s complicated or time-consuming. It doesn’t have to be—and if you want to see consistent growth and higher revenue, this is one strategy you can’t afford to ignore.

For every $1 spent on email marketing the return for brick and mortar businesses is $36 - Forbes ADVISOR

Why Email Marketing Works for Brick-and-Mortar Businesses

Email marketing isn’t just for big corporations or online stores—it’s a powerful tool for brick-and-mortar businesses of all types. Whether you own a bar, a local boutique, or a fitness studio, email marketing can help you connect with your most loyal customers and keep them coming back.

For example:

• A bar could ensure that every time there’s a special event—like trivia night or live music—it’s always packed by sending an email to loyal customers, reminding them to show up and enjoy.

• A boutique could send emails announcing new seasonal arrivals or exclusive sales, making sure their regular shoppers know exactly when to come in and get the best deals.

• A fitness studio could use email to promote new class schedules, share wellness tips, or offer special sign-up discounts to get new customers through the door and keep regular members engaged.

The key is simple: by staying connected with your customers via email, you can remind them why they love your business and give them more reasons to visit regularly.

One of the best things about email marketing is that it lets you stay in direct contact with your most valuable customers. Think about it: a local audience that has already visited your business is a highly targeted group, which means they’re much more likely to be responsive.

How Simple Games Can Build Your Email List

Now, here’s where it gets even better: growing that email list doesn’t have to be hard or time-consuming. With High Score Host, you can set up a simple game in your business—like a leaderboard challenge—and let the customers do the rest.

Here’s how it works:

• Set up a leaderboard on a tablet, TV, or even through a QR code that customers can scan to play on their phones.

• As customers participate in the game, they provide their email addresses to get on the leaderboard—no awkward asking required.

• The game becomes a conversation piece, and in our experience, up to 80% of people who hear about the contest will opt in just to see their name on the leaderboard.

For example, at Joey Rose’s, a bar in New York City, we ran a beta test on a typical Tuesday night when about thirty people were in the bar. Out of those thirty customers, twenty-eight signed up for the leaderboard. That’s twenty-eight new email addresses collected in one evening, without the bar having to lift a finger. The leaderboard kept people engaged, and they loved the idea of competing for a simple reward like a free drink.

And here’s what’s really valuable:

You’re reaching everyone. Not just the people who made a purchase, but even those who came in to browse or hang out. With High Score Host, the customers themselves scan the QR code on the leaderboard, and the system prompts them to enter their email. You don’t have to ask them for anything—the process is seamless, and the emails are collected automatically.

How to Get Started—Quickly and Easily

Ready to boost your revenue? Here’s the best part: getting started with High Score Host is incredibly simple. There’s no complicated setup or hardware required. All you need to do is sign up, choose from one of the available games, and we’ll handle the rest.

Here’s what happens:

• You’ll have access to a leaderboard as a web application—no downloads or installations necessary.

• Customers will be able to join the game by scanning a QR code or interacting with a tablet or TV screen in your establishment.

• When customers sign up for the leaderboard their email addresses are automatically captured, and you’ll have access to them instantly.

That’s it. You’re up and running in minutes, and your email list starts growing immediately.

And if you’re not sure how to make the most of those emails, we can help.

We partner with experts who specialize in email marketing for brick-and-mortar businesses. Whether you want to handle it yourself or work with professionals who know exactly how to drive engagement and sales, we’ve got you covered.

Case Studies: Real-World Results

Let me give you two examples of how High Score Host is already making an impact:

• Joey Rose’s, New York City – On a typical Tuesday night with around thirty customers, Joey Rose’s set up a leaderboard using High Score Host. By the end of the night, twenty-eight people had signed up and participated, opting in just to see their names on the board and get a chance at a free drink. That’s nearly every customer in the bar—resulting in a whole new list of emails for future marketing.

• GameJolt at GDC – During a party at the Game Developers Conference, we partnered with GameJolt to run another leaderboard challenge. Nearly 100% of the attendees who saw the leaderboard scanned the QR code and joined the game, simply because they thought it was fun. Even in a crowd full of gaming enthusiasts, the response showed just how engaging and effortless the experience is.

Ready to Grow Your Business?

We are looking for beta testers.

You will receive a lifetime subscription to our service with unlimited email collection and unlimited games.

If you’re ready to start collecting emails, building a relationship with your customers, and growing your business, it’s time to get started with High Score Host. The process is easy, the setup is simple, and the results are proven.

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Sign up today, and start turning casual interactions into repeat customers. With High Score Host, it’s never been easier to build an engaged audience and boost your revenue—no matter the size of your business.